Muck Rack Names First Ever AI Lead | News | bakersfield.com – The Bakersfield Californian
MIAMI–(BUSINESS WIRE)–Jun 15, 2023–
Muck Rack, the public relations management platform (PRM) that enables organizations to build relationships with the media, manage crisis risk and demonstrate the value of earned media’s impact on business outcomes, today announced the hiring of Matt Dzugan as its first ever engineering director, data. In this role, Dzugan will work to enhance the Muck Rack platform by uniting its comprehensive trove of data with the best of AI technology.
Dzugan will oversee a team of engineers furthering data and delivery architectures across Muck Rack’s various data platforms that inform its AI-powered Media Database and Global Media Monitoring, which integrate hundreds of millions of data points with the most up-to-date information on journalists, articles and media outlets across digital, broadcast, print, podcasts, newsletters and social media. Dzugan’s team will also manage customer activity and workflow data, which, in time, will play a key role in how…
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