M&S sees online visibility increase thanks to TikTok boost – The Grocer
Marks & Spencer has boosted its ‘online visibility’ by 25% since last year, boosted in part by its huge success on TikTok, according to analysis by search marketing company Salience.
The increase in the retailer’s visibility metric – which Salience describes as “a little like the footfall of the internet” based on search engine presence – sees it rank second only to Tesco, which saw its visibility increase by 6% in the past 12 months.
In comparison, the online visibility of rivals Waitrose and Sainsbury’s dropped by 25% or more. Ocado slipped three places in the ranking, with a 30% fall in visibility.
Typically changes in visibility scores “at least loosely align with changes to search and social algorithms”, said Salience MD Brett Janes. But M&S’s “bounce back” from a “low point” in summer 2020 “points to their success being gained the hard way; a comprehensive digital strategy which has been consistently implemented for the past three years”.
“It would be too reductive to…
The post M&S sees online visibility increase thanks to TikTok boost – The Grocer first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/04/ms-sees-online-visibility-increase-thanks-to-tiktok-boost-the-grocer_2023050444443.html
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