Moz Launches Brand Authority Metric At MozCon With Top 500 US … – Search Engine Journal
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Moz, a pioneering figure in search and digital marketing solutions, introduced Brand Authority, a new metric designed to gauge online brand strength, at MozCon.
This analytical tool empowers companies to evaluate their competitive environment with a unique brand comparison visualization feature.
Recognizing an industry shift and an unmet need to quantify brand salience, Moz’s search scientists and product team conceived Brand Authority.
What Is Moz’s Brand Authority?
The Brand Authority metric capitalizes on Moz’s esteemed search data and a proprietary algorithm, offering marketers valuable insight into their brand’s performance and untapped growth avenues.
Available on Moz Pro and through the Moz API, Brand Authority provides a measurable brand performance index for marketers and PR professionals.
It should help marketers…
The post Moz Launches Brand Authority Metric At MozCon With Top 500 US … – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/08/07/moz-launches-brand-authority-metric-at-mozcon-with-top-500-us-search-engine-journal_2023080748618.html
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