Most plan to tough out the switch to Google Analytics 4 – Search Engine Land

Kicking and screaming it is. Despite grumbling about Google Analytics 4, the vast majority of marketers tell us they plan to make the switch anyway, even if they aren’t very excited to.

What we found. About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally. Another 14% of respondents said they planned to switch but would hire outside consultants to help them get set up with GA4. Only 12% said they planned to explore other analytics platforms to use instead of GA4. The remaining 4% cited “other” scenarios, such as having already installed GA4 or that they use a different tool to handle their analytics now.

Why this is happening. Google this month said it plans to sunset Universal Analytics, the current version of GA, in July 2023. The company also said users would not be able to port over data from the older version to the new GA4. That news both stung users and gave them a reason to migrate sooner than later so they will have at…

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source: https://news.oneseocompany.com/2022/03/30/most-plan-to-tough-out-the-switch-to-google-analytics-4-search-engine-land_2022033017066.html

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