More Consumers Are Seeking Financial Help. Are Advisors Ready? – InsuranceNewsNet – Insurance News Net

As we leave COVID-19 behind us, the rules of engagement for financial advisors are dramatically changing, particularly in regard to digital marketing needs and techniques.

So says David Briggs of Broadbridge Advisors Solutions, a California-based marketing strategy consultant.

“We are deeply embedded now in the 21st century, and digital marketing is proving to be the dividing line between ultimate success and … failure in this business,” he told attendees at a recent webinar sponsored by the National Association of Insurance and Financial Advisors.

A Broadbridge survey found that one in four investors say they have engaged a financial advisor for the first time as a result of the COVID-19 pandemic.

“That’s a much higher number than we anticipated,” he said. “More than 52% said the pandemic made them realize they needed financial help.”

But, Briggs said, Broadbridge concluded that professional advisors are not always easy to find, owing to a lack of digital presence or online…

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