Monitor @30: A peek into the newspaper’s future | Monitor – Monitor

What you need to know:

• Thirty years after The Monitor newspaper printed its first edition; legacy media faces an existential threat—low advertising revenues, cratering sales and notoriously fickle audiences whose loyalty is shifting.

In the past, legacy media ruled the roost as the only platform for advertisement—in print form, on the radio or television. However, the Internet has expanded the technological frontiers providing every website, search engine and social media site as a platform for advertising. Big tech blue-chip firms have raided this wave making Facebook and Google the biggest competitors of media in terms of advertisement revenue.

Algorithm-driven news distribution platforms have reduced market entry costs and widened the market reach for news publishers and readers. At the same time, they separate the role of content editors and curators of news distribution.

The latter becomes algorithm-driven, often with a view to maximise traffic and advertising revenue. This…

Read Full Story: https://www.monitor.co.ug/uganda/special-reports/monitor-30-a-peek-into-the-newspaper-s-future-3914692

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