Monetizing MAM: How to make your stored content work for you – NewscastStudio

In 2022, over 3.37 billion internet users consumed video content. In this digital age, where content consumption and the exchange of information is happening at a rapid pace, the demand to produce new, diverse, and unique content skyrockets. Alongside the consistent production of visual stories, comes an abundance of data to be stored. The question becomes not just what do we do with all this data, but how do we optimize and monetize this data?

Bridging the gap with MAM

Media Asset Management (MAM) systems offer a way to breathe life into old but precious content. A sophisticated MAM system works as a platform to ingest, manage, edit, and deliver content to create a range of programming for multiple types of viewing experiences, effortlessly and cost-effectively. As a system, it efficiently deals with changing audience expectations, which includes immediate availability, easy search, universal access, and high-quality visual stories.

Broadcasters can repurpose the content they…

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