Mobile video revolution: The new era of car sales – CBT Automotive News

Automobile dealerships are told they must adapt to the ever-changing landscape every week. Or at least it seems that way. For example, one of the most significant developments in car sales has been the rise of mobile video. With video taking up 82% of consumer internet traffic, there is more than enough research to show that video is shaking up how people buy cars.

This powerful tool is not only transforming the car shopping experience but also opening new opportunities for dealerships. With the average person watching 100 minutes of video daily, embracing this trend and leveraging its potential to ensure continued success is time.

Times are Changing

For decades, customers have visited dealerships to test-drive vehicles and inspect them up close before purchasing. But, if you haven’t noticed, mobile video is changing that. Today, potential car buyers can virtually explore every nook and cranny of your vehicles from any location using their mobile devices.

But why should dealerships…

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