Mixpanel targets ‘full user journey’ with launch of Marketing Analytics … – PR Newswire
Marketers can now understand users’ complete journey pre- and post-acquisition with Mixpanel
SAN FRANCISCO, May 2, 2023 /PRNewswire/ — Mixpanel, the pioneer of event analytics, is expanding its focus beyond product teams to bring the power of event-based analytics to marketers.
Today, marketers use legacy tools like Google Analytics to learn how prospects interact with ads and content, but that’s where the understanding typically ends. After conversion, product teams begin tracking “events” users perform in the app to build better features. But brands need a granular, joined-up, view of the user’s entire journey so marketing can drive growth by attracting groups of users that get long-term value from the app.
That’s why Mixpanel has expanded its event-based analytics tool to meet the needs of modern digital marketers. With Mixpanel Marketing Analytics, brands can:
- Understand which channels drive new users with multi-touch attribution, and understand the various paths a new user…
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source: https://news.oneseocompany.com/2023/05/02/mixpanel-targets-full-user-journey-with-launch-of-marketing-analytics-pr-newswire_2023050244341.html
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