Misinformation tracker warns ‘new generation’ of AI-scribed content farms on the rise – The Register
Makers of the content rating tool NewsGuard warned on Monday that “a new generation of content farms is on the way” after it found 49 news sites publishing content that appears to be completely fabricated by AI.
Machine learning models capable of generating text from prompts have boomed in recent times. OpenAI released GPT-3, the first commercially available tool in 2020, and other startups have developed their own models since. The prevalence of AI-generated text grew quickly when OpenAI launched its ChatGPT system in November 2022.
Tools like ChatGPT are perfect for content farms because they’re free to use, making it possible to generate fresh click-bait articles quickly, post them to obscure websites, then conduct search engine optimization, and watch cash trickle in from ads that run alongside machine-generated prose. Before AI, content factories typically hired writers to churn out copy. But AI can write more, for less, than a human scribe.
“In April 2023, NewsGuard identified…
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