Minimalism vs maximalism: which is the better choice for your packaging design?

Throughout history, art and design movements have played a significant role in shaping our world, from the Renaissance to contemporary packaging design. One example of such movements is minimalism versus maximalism, which are opposing aesthetics that have gained popularity in recent years. Whether you’re a designer, artist, business owner, or someone who appreciates visual aesthetics, you may have heard discussions about minimalism vs maximalism.

Choosing the right approach can be a challenging task. In this article, we will take a closer look at what sets them apart and discuss various packaging examples. Let’s find the style that works best for your design!

What is minimalism?
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Minimalism is a movement that emerged in the 1960s and is rooted in the Modernist movement. It is characterized by a “less is more” approach and emphasizes simplicity, functionality, and elegance. Minimalist designs often feature a color palette of pastels and neutrals, clean lines, and simple forms, with the absence of textures.

Designers also use negative space and white space to provide breathing room for important features and make the message they are communicating easier to understand. Negative space refers to unoccupied areas of a design, whereas white space pertains to specific areas that are intentionally left blank or white. Although these spaces may seem unimportant, they create emphasis on essential elements. This emphasis helps to create a sense of balance and harmony, which is...