Microsoft’s vision for a prosperous content ecosystem in a … – Search Engine Land
Lost in the non-story about Bing adding ads to Chat (ads were already there) was a blog post by Microsoft attempting to assure content creators that the goal of new Bing is to “drive more traffic and revenue to publishers.”
“The Internet works because of an important ecosystem which starts with publishers creating great content which drives traffic and interest by people to consume that content, and then ultimately advertisers that want to reach people in a high quality and targeted environment.”
– Yusuf Mehdi, Microsoft corporate vice president, Modern Life, Search, and Devices, “Driving more traffic and value to publishers from the new Bing“
Mehdi was addressing concerns in the content creator community that search engines that provide results assembled by generative AI (a.k.a., “Chat” and “Answers” in Bing) will upend the ecosystem. The value exchange (content providers creating content in exchange for search engines sending monetizable traffic) will overwhelmingly favor the…
The post Microsoft’s vision for a prosperous content ecosystem in a … – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/06/microsofts-vision-for-a-prosperous-content-ecosystem-in-a-search-engine-land_2023040643160.html
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