Microsoft’s Guide to Marketing During the Holidays

Christmas ads have begun to hit our screens, and earlier this autumn Microsoft released its guide to marketing during the festive season and it is incredibly useful. After years of festive fatigue, the data shows that interest in Christmas ads is back on the rise.

Aimed at helping those in the industry create impactful, festive-themed advertising campaigns, the Microsoft holiday marketing guide is the ultimate playbook for marketers in the run up to Christmas.

Covering a range of topics aimed at helping those of varying abilities, the Microsoft holiday marketing guide has been launched with ever evolving customer behaviours in mind as we gear up to the festive frenzy.

Extrapolating the most useful pieces of information from Microsoft’s festive marketing guide, there’s a lot to take onboard with the new approach as the over saturation of Christmas comes to an end.

Budget and Plan Early

One of the most vital things the Microsoft holiday marketing guide emphasises is the benefits of planning and budgeting.

Information analysed from previous years show that companies experienced a serious increase in purchases in the months leading up to the conventional Christmas period, which highlights how shoppers are planning their hauls earlier than ever.

With this in mind, it’s advisable that businesses should designate their budget for September and October similar to how they would in November and December, when most marketers begin advertising for Christmas.

Pre-Christmas Clicks...