Microsoft’s Bing AI is doing its job – driving search traffic away from … – TweakTown
Bing search traffic is up appreciably, with Microsoft’s new ChatGPT-powered Bing AI successfully helping to boost search numbers in the battle against Google.
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The Bing chatbot may not have been on the scene for long, but the early promising result for Microsoft’s Bing search engine is that it’s up almost 16% with page visits.
That’s according to stats compiled by analytics outfit Similarweb (spotted by Reuters), with the sizeable uptick happening since the AI was introduced to Bing search on February 7. Meantime, Google has slipped by 1% in terms of its numbers.
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The latter is hardly a huge drop, but the fact that the Bing chatbot has made a measurable impact is likely to worry Google as it looks to the future, and maintaining its dominance in the search market.
Google does have an answer to the Bing AI, though, and it’s called Bard. The thing is, in its initial incarnation, Bard…
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source: https://news.oneseocompany.com/2023/03/24/microsofts-bing-ai-is-doing-its-job-driving-search-traffic-away-from-tweaktown_2023032442522.html
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