November 14  SEONews

Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization – Search Engine Journal

Microsoft shares optimization strategies for AI search engines, focusing on user intent, natural language, and fresh content updates.

  • Content must focus on user intent rather than just keywords.
  • Natural language processing (NLP) is crucial for ranking in AI search engines.
  • Regular content updates are essential for maintaining visibility in AI search results.

Microsoft has provided guidance on how to optimize content for AI-powered search engines.

This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index.

Understanding user intent is everything in this new era of search, Microsoft says:

“In the past, digital marketing strategies often relied heavily on demographic data and broad customer segments. But in this era of generative AI, the focus now shifts from who the customer is to what they are looking for—in real-time.”

Microsoft explains several ways websites can optimize content for AI-powered…

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The post Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization – Search Engine Journal first appeared on One SEO Company News.



source: https://news.oneseocompany.com/2024/11/14/microsofts-ai-seo-tips-new-guidance-for-ai-search-optimization-search-engine-journal_2024111459052.html

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