Microsoft wants to drive more traffic, revenue to publishers – Search Engine Land
“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.”
That’s according to new Corporate Vice President of Microsoft Ads Kya Sainsbury-Carter, in an interview published in The Wall Street Journal.
Why we care. The rise of AI chat features in search has publishers, content creators, brands and SEOs concerned about a not-too-far-away future with less traffic and revenue from organic search. Bing has discussed its vision for a prosperous content ecosystem in a generative AI world (unlike Google) – but it remains to be seen whether Microsoft will essentially pick winners (for example, those publisher in its Start program.
‘The future of search is an integrated experience.’ The future is search + answers + chat + creating, according to Sainsbury-Carter. She also once again mentioned the ad revenue sharing model from Bing Chat “in different ways as we learn what…
The post Microsoft wants to drive more traffic, revenue to publishers – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/17/microsoft-wants-to-drive-more-traffic-revenue-to-publishers-search-engine-land_2023041743657.html
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