Microsoft Target CPA & Maximize Conversions now in general … – Search Engine Land
Microsoft has moved Target CPA and Maximize Conversions to general availability.
This means marketers can start using the automated bid strategies in all regions where Audience Ads are available.
The tech giant has also announced updates to its text-to-image generative AI product DALL-E 3, as well as Chat Ads API.
Why we care. Automated bidding optimizes campaign performance without requiring hands-on involvement, making life easier for advertisers. With these innovative bid strategies, advertisers retain control, maintaining the flexibility to set your budget and choose how you want to measure success.
How it works. A Microsoft spokesperson explained that Target CPA and Maximize Conversions have been designed to help “advertisers reach their target audience with minimal effort”:
- Maximize Conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget.
- Target CPA: Advertisers can use this feature in Audience Ads to maximize conversions…
The post Microsoft Target CPA & Maximize Conversions now in general … – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/10/19/microsoft-target-cpa-maximize-conversions-now-in-general-search-engine-land_2023101951538.html
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