Microsoft rolls out predictive targeting to all advertisers – Search Engine Land
The Microsoft Audience Network has moved predictive targeting to general availability.
Following a successful pilot, all advertisers will now be able to use the feature in their campaigns.
Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting. Not only are the identified audience relevant, but they are viewed by bots are more likely to convert, which could result in a higher ROI for marketers.
Successful trial. Microsoft has been trialing this tool for 10 months and has reported that advertisers on average have seen a 46% increase in conversion rates.
How it works. Microsoft bots examine ads along with the landing pages associated with them, before using its audience intelligence signals to match that content with relevant audiences. The bots have been designed to help marketers deliver the right message at the right time to drive better performance.
How to set it up. In order to integrate predictive…
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source: https://news.oneseocompany.com/2023/06/22/microsoft-rolls-out-predictive-targeting-to-all-advertisers-search-engine-land_2023062246552.html
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