Microsoft reveals new search engine and browser with AI ‘copilot,’ escalating battle with Google – GeekWire
REDMOND, WASH. — Microsoft unveiled new versions of its Bing search engine and Edge web browser that take advantage of next-generation OpenAI artificial intelligence models in a move that promises to increase competition with longtime rival Google.
“It’s a new day for search,” Microsoft CEO Satya Nadella said at an event Tuesday hosted at the company’s headquarters. “A race starts today in terms of what you can expect.”
The “new Bing,” as Microsoft describes it, is available in limited preview starting today.
Microsoft announced what it describes as four technical breakthroughs underpinning a new AI-powered search experience:
- Bing is now running on a new next-generation OpenAI large language model, more powerful than the ChatGPT chatbot and designed for search.
- A new “Prometheus Model” lets Bing improve relevancy, annotate answers, give more recent results, understand geolocation, and improve safety.
- There are improvements in the core search ranking engine, with AI creating the…
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source: https://news.oneseocompany.com/2023/02/07/microsoft-reveals-new-search-engine-and-browser-with-ai-copilot-escalating-battle-with-google-geekwire_2023020740373.html
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