Microsoft retrofits Bing search engine with AI – CoinGeek
Microsoft (NASDAQ: MSFT) has announced the introduction of artificial intelligence (AI)-based results on its search engine designed to improve usability but faces stiff competition from industry players as the AI race gets underway.
In a blog post, Microsoft confirmed that Bing will be retrofitted with generative AI models to improve the quality of responses for search engine users. The new search experience will display AI-curated responses to user queries, with Microsoft describing the results as “bespoke and dynamic.”
An early peek into the offering reveals that the AI-generated responses will be displayed at the top of the page, followed by regular search results. These responses will contain links and sources to allow users to delve into the subject matter on relevant websites, noting that early tests still maintain the number of traffic to sites.
“This new experience combines the foundation of Bing’s search results with the power of large and small language models (LLMs and…
The post Microsoft retrofits Bing search engine with AI – CoinGeek first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/08/06/microsoft-retrofits-bing-search-engine-with-ai-coingeek_2024080657916.html
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