Microsoft proposes AI ads in Bing – Search Engine Land

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, according to an anonymous ad executive who attended the meeting.

Big plans for the future. Microsoft anticipates that the Bing AI chatbot’s more human-like responses will attract a larger user base for its search feature, resulting in an increase in advertisers. Additionally, advertisements incorporated within the Bing chatbot may have a greater presence on the page compared to typical search ads.

According to an ad executive who attended the meeting, Microsoft is currently experimenting with ads in the initial version of the Bing chatbot, which is accessible to a restricted number of users. Reuters has also reported seeing such ads this week.

Microsoft stated that it is incorporating conventional search ads – a form of advertisement where companies pay to have their websites or products displayed on…

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source: https://news.oneseocompany.com/2023/02/17/microsoft-proposes-ai-ads-in-bing-search-engine-land_2023021740807.html

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