Microsoft on the future of advertising and conversational AI – Search Engine Land

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced.

That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing.

From higher CTRs to increased ROIs to conversational AI making an appearance in ads for the first time, Bing Chat has been specifically designed to tackle universal problems experienced with traditional search, according to Sainsbury-Carter.

Here’s a recap of the wide-ranging SMX Advanced keynote interview.

Tackling traditional search issues

The new Bing, unveiled in February, was designed to succeed where traditional search results can sometimes fail.

• “The universal problem with traditional search is that billions of searches fall short of the mark. It can be hard at times to find the information that people are seeking, and…

Read Full Story: https://news.google.com/rss/articles/CBMiS2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vbWljcm9zb2Z0LWNvbnZlcnNhdGlvbmFsLWFpLWFkdmVydGlzaW5nLTQyODI4OdIBAA?oc=5

The post Microsoft on the future of advertising and conversational AI – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/06/15/microsoft-on-the-future-of-advertising-and-conversational-ai-search-engine-land_2023061546167.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.