Microsoft: Not Too Late To Avoid Underperformance (NASDAQ:MSFT) – Seeking Alpha
Microsoft Corporation (NASDAQ:MSFT) has seen a great run upward after the news that the company invested immensely in OpenAI, better known as the maker of ChatGPT. Microsoft has integrated the AI bot in their search engine Bing and is planning to do the same for Office 365. On the other hand, the probability of the acquisition of Activision Blizzard, Inc. (ATVI) is increasing as Japan’s watchdog said the deal is of no harm toward competition. Yet, all of this does not confirm Microsoft is a great investment, let me explain.
Fight For Share In Search
The largest driver for the recent stock appreciation in Microsoft is the expectation that Bing will take market share in the search engine space from Alphabet Inc. (GOOG, “Google”). In 2021, the global search engine market had the size of almost $170 billion, so any shift in market share can earn or cost a lot of money. Thus far, the needle hasn’t moved in favor of Bing at all.
In March, Bing increased its global search engine market…
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source: https://news.oneseocompany.com/2023/04/05/microsoft-not-too-late-to-avoid-underperformance-nasdaqmsft-seeking-alpha_2023040543121.html
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