Microsoft: Netflix Partnership Boosts Digital Ad Revenue To $29 Billion (NASDAQ:MSFT) – Seeking Alpha
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Summary
- Following Microsoft’s acquisition of Xandr, we believe the deal could complement the company by leveraging Microsoft’s global reach and larger customer base and forecasted synergies of $12.1 bln.
- We expect Microsoft to benefit from Xandr’s established tech capabilities and support the growth of its Search ads, which we estimated at a 5-year average of 26.3%.
- We believe that it could benefit from its Netflix partnership with the upcoming launch of its ad-tier subscription, where we estimated a total ad revenue of $2 bln by 2026.
In this analysis of Microsoft Corporation (NASDAQ:MSFT), we analyzed the company which had announced its exclusive partnership with Netflix (NFLX) following its acquisition of Xandr from AT&T (T). Firstly, we examined the acquisition of Xandr and its ad tech capabilities compared with its competitors, including Google (GOOG, GOOGL) and analyzed the potential benefits to Xandr by leveraging Microsoft’s massive global reach, customer…
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source: https://news.oneseocompany.com/2022/10/28/microsoft-netflix-partnership-boosts-digital-ad-revenue-to-29-billion-nasdaqmsft-seeking-alpha_2022102834630.html
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