Microsoft Mixing Ads & Organic Results In Bing Search Also – Search Engine Roundtable
Some are seeing Microsoft placing ads in the Bing Search results mixed in between the organic results. Google has been testing this for a while now, calling it dynamic ad placement to try to make it sound like a good thing, and now Microsoft seems to be testing this in Bing Search as well.
Khushal Bherwani shared a screenshot of this on X – which I cannot replicate – but here it is:
You can see there is an organic result, followed by two sponsored results, and then more organic results. Maybe it is a bug? Maybe the first result is not labeled as an ad and it should be? I don’t know. But it seems like we are seeing search ads show up after the organic / free search results.
We have seen Microsoft do some really shady stuff with hiding search ad labels over and over again. So I am not sure what this is about.
Forum discussion at X.
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source: https://news.oneseocompany.com/2024/11/18/microsoft-mixing-ads-organic-results-in-bing-search-also-search-engine-roundtable_2024111859070.html
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