Microsoft is planning to double the size of its ad business to $20 billion – Search Engine Land
Microsoft is looking to double its ad business from $10 billion a year to $20 billion in revenue. Leadership didn’t specify a timeframe, but if their goal is reached, it will become the sixth-largest digital ad seller worldwide.
Microsoft’s multiple ad properties. Microsoft’s ad properties include Bing search, Xbox, MSN and many other websites that use Xandr to sell digital ads. Microsoft also introduced vertical ad formats, credit card ads, and expanded its audience network into 66 new markets.
Search and news revenue up 16%. Microsoft reported their FY23 Q1 ad revenue is up 16%. But CFO Amy Hood told analysts during the earnings call that “reductions in customer advertising spend, which also weakened later in the quarter, impacted search in advertising and LinkedIn marketing solutions.”
But the search and advertising bump was “driven by higher search volume and Xandr.” Nadella says Microsoft has “expanded the geographies we serve by nearly 4x over the past year.” Microsoft Edge…
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source: https://news.oneseocompany.com/2022/11/28/microsoft-is-planning-to-double-the-size-of-its-ad-business-to-20-billion-search-engine-land_2022112836585.html
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