Microsoft is improving its ad platform. Here’s why brands should give … – Search Engine Land
ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion.
So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and Instacart.
Wait, what about Microsoft Ads?
Microsoft’s search and news advertising revenues have consistently grown over the last four quarters (Q2: 32%; Q3: 18%; Q4: 15%; Q1: 16%).
One advantage of Microsoft Ads is its cost-effectiveness. It’s typically cheaper than Google Ads and offers more opportunities to target specific audiences with relevant ads at a lower cost per click.
Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time.
On the other hand, Microsoft still falls miles behind Google in terms of users. Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has…
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source: https://news.oneseocompany.com/2023/01/24/microsoft-is-improving-its-ad-platform-heres-why-brands-should-give-search-engine-land_2023012439642.html
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