Microsoft eyes partnership with Firefox to make Bing its primary … – OnMSFT.com
The New Bing has gained considerable coverage in the media and elicited curiosity from the general populace, albeit so far there seems to be no notable growth in its search engine market share. However, one possible route for Bing to increase its market share could be by becoming the default search engine for the Firefox web browser. As per a report by The Information, Microsoft is currently vying to secure the Firefox contract, which is slated to be renewed this year.
According to sources with first-hand knowledge, as stated in the report, leaders at Bing have expressed their desire to secure the contract with Firefox. Presently, Mozilla, the proprietor of Firefox, receives a percentage of the advertising revenue generated by Google.
However, as per The Information, Microsoft’s earnings per advertisement are lesser in comparison. Consequently, if Microsoft and Mozilla proceed with a deal, they may have to modify it from the current arrangement that Mozilla has with Google.
The…
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source: https://news.oneseocompany.com/2023/05/11/microsoft-eyes-partnership-with-firefox-to-make-bing-its-primary-onmsftcom_2023051144744.html
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