February 10  SEONews

Microsoft Embroiled In European Search Engine Probe – ChannelNews

France’s antitrust authority is investigating Microsoft following concern it is degrading search results performed by rivals who pay to use Bing technology.

Bloomberg reports that officials are weighing if Microsoft has abused its power in the niche market for search-engine syndication by having the Bing search engine return degraded search results.

The officials have quizzed rival operators about their agreements, according to people familiar with the matter, reports Bloomberg.

Microsoft says it is fully co-operating with the investigation.

The investigating agency is not commenting.

Microsoft isn’t the major player in the European search market – Google is. But Microsoft has a lucrative business syndicating search capabilities to third parties.

Microsoft, meanwhile, is working on another front to avoid a potential US antitrust fine.

In this case, one American big tech firm complained to authorities about the actions of another.

Salesforce-owned Slack complained to the EC about…

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source: https://news.oneseocompany.com/2025/02/10/microsoft-embroiled-in-european-search-engine-probe-channelnews_2025021060118.html

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