Microsoft earnings: Search, LinkedIn advertising revenue rise – Search Engine Land

Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year over year. LinkedIn revenue was grew by 37 percent.

The company lumps together search and news advertising revenue and subtracts traffic acquisition costs (TAC), which is money Microsoft pays to Bing Ads network publishers and news partners.

In Q2, Microsoft reported more than $3 billion in revenue from search and news advertising. This was fueled by higher revenue per search for the holiday quarter, according to the company. On the conference call, CEO Satya Nadella noted the company’s total revenue from advertising, including LinkedIn, has surpassed $10 billion over the past 12 months.

Speaking of LinkedIn, it accounted for another $3.5 billion in Q2 revenue for Microsoft.

Overall, Microsoft reported record revenue of $51.7 billion for the quarter ending Dec. 31, 2021.

Why we care. Microsoft said its Q2 advertising revenue growth was…

Read Full Story: https://searchengineland.com/microsoft-fy22-q2-earnings-search-advertising-379197

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source: https://news.oneseocompany.com/2022/01/26/microsoft-earnings-search-linkedin-advertising-revenue-rise-search-engine-land_2022012613085.html

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