Microsoft building Alexa-style search engine to challenge Google – The Telegraph
Microsoft has sought to revive its ambitions of challenging Google’s search engine dominance in a deal with an artificial intelligence robot backed by Elon Musk.
The Silicon Valley company behind Windows and Office software is working with OpenAI, an AI company, on its ChatGPT software that has taken the technology world by storm.
The chatbot is able to provide human-like answers to questions and problems, akin to Amazon’s Alexa, presenting a potential rival to Google’s search tools.
Microsoft is looking to incorporate ChatGPT into its Bing search engine, which has struggled for relevance against Google’s search bar and Chrome Browser, and could launch it as soon as March, tech news site The Information reported.
Microsoft has long struggled to make a competitive search engine, launching Bing in 2009. Google handles roughly 90pc of all the world’s search queries, compared to around 3pc for Microsoft’s Bing.
Google has been grappling with the emergence and popularity of OpenAI’s…
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source: https://news.oneseocompany.com/2023/01/04/microsoft-building-alexa-style-search-engine-to-challenge-google-the-telegraph_2023010438764.html
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