Microsoft Bing may replace Google as default search engine on … – InvestorsObserver

Microsoft Bing may replace Google as default search engine on Samsung phones

2023-04-17 14:59:16 ET

Alphabet Inc ( NASDAQ: GOOGL ) is trading down today following a New York Times report that Samsung is considering switching from Google to “Bing” as the default search engine on its smartphones.

Here’s what it means for Google

If, indeed, Samsung moves ahead with such a shift, it could mean about a $3.0 billion hit to revenue for Google.

Microsoft Bing has been gaining popularity in recent months after the tech behemoth signed a multi-billion-dollar deal with OpenAI and integrated ChatGPT technology into its search engine.

It’s not yet clear, though, if MSFT would agree to paying the same price for such a partnership with Samsung as Google does, particularly since search and advertising isn’t its primary source of revenue.

Nonetheless, today’s development raises concerns that Apple could eventually turn its back on Google as well, which would be a considerably bigger hit to…

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