Microsoft Audience network now supports Video Ads – Search Engine Land
Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand.
Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape.
How it works. Video Ads are powered by intent-based searches, web activity, and browser behavior to help you reach different audiences in a more immersive format. Microsoft says they are the “only platform with access to all this rich intent data on video assets.”
Connecting to audiences. Microsoft provides the following stats about the power of its Audience-based Video Ads:
- 1 in 3 users stays on MSN and Microsoft Edge to get the content they need.
- 72 minutes is the average time spent by a visitor on Microsoft Edge per month.
- 39% of users watch videos on MSN but not on YouTube.
- 57% of users watch videos on MSN but not on Facebook.
Best practices. …
The post Microsoft Audience network now supports Video Ads – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/11/15/microsoft-audience-network-now-supports-video-ads-search-engine-land_2022111535774.html
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