Microsoft Announces Platform Name Changes Amidst Market … – Search Engine Journal
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Microsoft recently announced numerous name changes to a handful of its platforms.
Microsoft Ads has accelerated its digital footprint through big-name partnerships over the last few years.
The platform name changes are a result of what the changes represent.
A Quick Background
In the past four years, Microsoft Ads transformed its business to focus on creating an ecosphere that supports advertisers, partners, publishers, and end consumers.
Let’s take a look at a brief timeline of Microsoft Ads partnership developments:
- 2019: Announced PromoteIQ retail media solution acquisition
- 2022: Announced Xandr (formerly Appnexus) acquisition
- 2022: Netflix selects Microsoft as global advertising technology and sales partner
- 2023: Roku Advertising joins forces…
The post Microsoft Announces Platform Name Changes Amidst Market … – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/23/microsoft-announces-platform-name-changes-amidst-market-search-engine-journal_2023062346625.html
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