Microsoft Analyzing Features For Responsive Search Ads As It Follows Google’s Timeline For Change 10/06/2021 – MediaPost Communications

Microsoft Advertising will make responsive search ads the only search ad type that can be created or edited in standard search campaigns starting June 30, 2022, after making the decision to align with Google’s RSA strategy made in August, which also prohibits the ability to create or edit in standard search campaigns.

Existing legacy expanded text ads will still serve up in search results, but they will not become available for advertisers to edit or add.

“We’re continually refining our Responsive Search Ads capabilities, most notably with ad customizers, coming early next year,” Kevin Salat, product marketing manager at Microsoft advertising, wrote in a post.

The more advertisers in its marketplace use RSAs, the better for advertiser performance and improving the intelligence of its machine-learning models — all benefits for advertisers.

During a virtual meeting last week, Microsoft asked users of RSA to comment on how they are preparing for the changes.

One marketer asked whether…

Read Full Story: https://www.mediapost.com/publications/article/367557/microsoft-analyzing-features-for-responsive-search.html

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source: https://news.oneseocompany.com/2021/10/06/microsoft-analyzing-features-for-responsive-search-ads-as-it-follows-googles-timeline-for-change-10062021-mediapost-communications_202110066066.html

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