Microsoft Advertising is rolling out Auto-generated remarketing lists and more – Search Engine Land

Spring has been quite the busy season for Microsoft Advertising. First we heard about the news on RSA extensions adding an extra 60 days, then the search behemoth announced innovate new cash-back incentives ads. A handful of additions and upgrades have been announced in May, led by Auto-generated remarketing lists.

New auto-generated remarketing lists. You may see a new notification about audiences when logging into your Microsoft Advertising account. These new audiences are for those looking to “get started with remarketing, or you’re already using remarketing and want to optimize performance.”

All Visitors. People who have visited your website in the past 30 days.

All Converters. People who have converted in the past 180 days.

Smart Remarketing. According to Microsoft these are “People who are likely to convert”. These audiences are powered by Microsoft Advertising’s audience intelligence with a goal of providing high conversion rates.

These breakouts make sense as they give…

Read Full Story: https://searchengineland.com/microsoft-advertising-is-rolling-out-auto-generated-remarketing-lists-and-more-384893

The post Microsoft Advertising is rolling out Auto-generated remarketing lists and more – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/05/03/microsoft-advertising-is-rolling-out-auto-generated-remarketing-lists-and-more-search-engine-land_2022050319055.html

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