Microsoft Ads pilots UET Insights dashboard with new traffic data – Search Engine Land
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights.
The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement.
The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include the following metrics:
- Session count.
- Popular pages.
- Device breakdown.
- Country breakdown.
- Quick backs (the number of sessions where a visitor navigated to a page, then quickly returned to the previous page during the selected time period).
- Average active time.
New data signals. Additional website performance signals captured by the UET Tag will include:
- Page latencies (speed and load times).
- Click and scroll interactions.
- Purchase cart details.
- Cart abandonment details.
- Browser-based signals.
- JavaScript browser errors.
Awaiting feedback. Microsoft had originally planned to automatically roll out…
The post Microsoft Ads pilots UET Insights dashboard with new traffic data – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/27/microsoft-ads-pilots-uet-insights-dashboard-with-new-traffic-data-search-engine-land_2023072748201.html
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