Microsoft Ads introduces PLA Extensions – Search Engine Land

PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach.

How it works. Previously limited by ad supply constraints onsite (advertising products on a retailer’s website), brands will now be able to reach a significantly larger number of in-market shoppers offsite. By displaying highly relevant product ads to shoppers and directing them back to the retailer’s website for purchase, brands can adopt a more unified approach to their retail media investments.

Onsite vs. offsite ads. PLA Extensions enable brands to measure the impact of their onsite and offsite ads and gain a more comprehensive view of the shopper’s journey.

With PLA Extension, brands can access more ad supply offsite and also activate the retailer’s first-party data and Microsoft’s audience intelligence to target highly relevant shoppers…

Read Full Story: https://news.google.com/rss/articles/CBMiS2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vbWljcm9zb2Z0LWFkcy1pbnRyb2R1Y2VzLXBsYS1leHRlbnNpb25zLTM5NTQ5MdIBAA?oc=5

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source: https://news.oneseocompany.com/2023/04/12/microsoft-ads-introduces-pla-extensions-search-engine-land_2023041243397.html

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