Microsoft Ads Chief Rob Wilk On Why Advertising Is The Company’s ‘Newfound Religion’ – AdExchanger

AdExchanger: What’s your priority coming into this new job?

ROB WILK: How do we get the market to understand that what we’re doing is beyond search advertising. We have a fast-growing native business, our retail media offering with Promote IQ, we’re doubling down on our SMB business with hundreds of thousands of advertisers – and, of course, we have our pending acquisition of Xandr.

What media and inventory do you have available right now?

We power our own search and the search for Yahoo, for AOL and thousands of smaller publishers and services we syndicate search ads to. That is still the core of our revenue.

Then there’s our native business, which we call the Microsoft Audience Network, or MSAN, which today is predominantly on Outlook.com, MSN.com and Bing.

We’re going to grow that with other Microsoft properties and get into the third-party supply business in the future. Xandr will be a big part of that.

Google has properties where it serves ads – Search, YouTube, etc. – but…

Read Full Story: https://www.adexchanger.com/online-advertising/microsoft-ads-chief-rob-wilk-on-why-advertising-is-the-companys-newfound-religion/

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source: https://news.oneseocompany.com/2022/03/06/microsoft-ads-chief-rob-wilk-on-why-advertising-is-the-companys-newfound-religion-adexchanger_2022030615503.html

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