Microsoft adds “Why This Ad?” feature to Bing search results – Search Engine Land
Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results.
Details:
- The feature appears as a dropdown option next to ad URLs in Bing search results
- Currently shows varying levels of detail depending on the user or region
How it works. When users click the dropdown arrow next to a search ad’s URL, they can access a dialog box that explains why that particular advertisement was selected for display.
Barry Schwartz reports seeing only a generic “Learn how your ads are chosen” message on Search Engine Roundtable. Others, like Digital Marketer, Khushal Bherwani, report seeing detailed information including:
- Specific reasons for ad selection
- Complete advertiser details
- User-specific targeting factors
Why we care. As digital ad platforms face growing scrutiny over transparency and user privacy, Microsoft is following Google’s lead by giving users more visibility into how and why they’re seeing…
The post Microsoft adds “Why This Ad?” feature to Bing search results – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/07/microsoft-adds-why-this-ad-feature-to-bing-search-results-search-engine-land_2025030760366.html
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