Meta’s guidance on how to ‘integrate brands on Threads’ – Search Engine Land

Meta has been advising creators on what content they should post on Threads.

The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email.

The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good post for inspiration.

Why we care. The Threads algorithm balances post ranking with content discovery in news feeds – with a huge priority on the latter. The app has said it wants to encourage exploration by serving posts to users beyond their network. This is a huge opportunity for brands to maximize reach and potentially serve their content to untapped audiences. If Threads is transparent about the type of discovery content it will prioritize, this will help brands make more informed choices regarding content ideas to ensure maximum visibility on the platform.

What has Meta said? Meta has emailed content creators,…

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source: https://news.oneseocompany.com/2023/07/20/metas-guidance-on-how-to-integrate-brands-on-threads-search-engine-land_2023072047861.html

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