Meta earns MRC accreditation for content-level brand safety on Facebook – Search Engine Land
The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app.
This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and associated content-level brand safety and suitability controls for the placements mentioned above.
What is the MRC. Meta says “The MRC is a nonprofit industry organization whose goal is to ensure metrics and measurement across the media industry are valid, reliable and effective. The MRC also works with the Global Alliance for Responsible Media (GARM) in developing MRC’s industry standards around brand safety and suitability, which aim to ensure harmful content is not monetized.”
MRC requirements. Meta says they conducted in-depth preparation prior to the external audit, during which they provided data and evidence for the auditors to test their systems and conduct their…
The post Meta earns MRC accreditation for content-level brand safety on Facebook – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/11/01/meta-earns-mrc-accreditation-for-content-level-brand-safety-on-facebook-search-engine-land_2022110134905.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.