May 26, 2022  SEONews
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Meta Brings Transparency To Electoral & Political Ads – Search Engine Journal

Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.

With the midterm elections upon us, consumers in the United States (and around the world) are calling upon social platforms for transparency.

Combating misinformation sharing is an uphill battle.

Meta (formerly Facebook) responded to consumer concerns with an announcement of updates to its ad transparency tools.

Jeff King, VP of Business Integrity at Meta, introduced new measures for better ad transparency to the following tools:

  • Facebook Open Research and Transparency (FORT) tool
  • Facebook Ad Library

Specifically, the ad types that will be affected include:

  • Social issues
  • Electoral
  • Political

Updates to these tools will be available to all countries that currently have Meta’s ad authorization and disclaimer tools available.

While these updates are driven by consumer feedback, there will be an impact on advertisers. Let’s dive…

Read Full Story: https://www.searchenginejournal.com/meta-brings-transparency-to-electoral-political-ads/451616/

The post Meta Brings Transparency To Electoral & Political Ads – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2022/05/26/meta-brings-transparency-to-electoral-political-ads-search-engine-journal_2022052620627.html

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