Messy SEO Part 6: Pillar pages and topic clusters – Search Engine Land

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study.

This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech. In Part 5, we discussed the fallout and improvements of our title changes and site structure issues.

RELATED: How to optimize your site for better findability

Identifying issues with our content and topics

Our MarTech website houses a lot of marketing industry content. In addition to the pieces we’ve published since its launch in May 2021, the domain has all of the content that was previously featured on Marketing Land and MarTech Today.

One would think that with so much industry-specific content, Google would have an easy time finding and serving up relevant results for searchers. Unfortunately, it seems like the search engine is…

Read Full Story: https://searchengineland.com/messy-seo-part-6-pillar-pages-and-topic-clusters-379169

The post Messy SEO Part 6: Pillar pages and topic clusters – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/01/28/messy-seo-part-6-pillar-pages-and-topic-clusters-search-engine-land_2022012813252.html

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