Meet Yoast’s New Leader: Kimberley Cole • Yoast

On 1 May, Kimberley Cole was appointed General Manager of Newfold Digital, with a key focus of her role leading Yoast. Since our former CEO, Thijs de Valk, stepped down, Yoast is looking for a new business leader. In Kimberley we found a fantastic person to take on this role. Kimberley joins us after a long and global career, and we are very pleased to have her on board.

The new General Manager: Kimberley Cole

Kimberley is Australian, but considers herself more of a global citizen. She is a seasoned global executive with extensive experience in financial services and technology. With more than 20 years of experience as a strategic go-to-market leader, she has helped clients across regions identify solutions to succeed in an ever-disruptive world.

Kimberley has worked with big names such as Reuters and Thomson Reuters in various roles, from product management to sales and marketing. Most recently, she served as Chief Commercial Officer at Lynk, a successful acquaintance as a service series B scale-up. In addition to her impressive professional background, Kimberley also founded Risky women, a community dedicated to inspiring and connecting women to be brave, stretch themselves and take risks. She is incredibly passionate about empowering women from all walks of life.

Kimberley looks forward to guiding Yoast in this new chapter: “I’m excited to be on board and about the journey ahead. Joost and Marieke have built a fantastic company and we will build on their...