Meet Shopify Audiences (But It Ain’t Advertising); Microsoft Bing … – AdExchanger

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The One-Stop Shop

Shopify is loath to earn ad dollars, but fills a valuable niche as a payment data supplier for Google, Meta, TikTok, Snapchat and Pinterest.

Although Google and Meta have their own first-party payment data strategies (see: Facebook and Instagram Shops, Google Pay, et al.) – they don’t have Google or Meta-level scale. But Shopify Audiences, Shopify’s solution, pools purchase data from across retailers and merchants to create lookalike audiences and attribute sales.

Generating audiences is a win-win for Shopify and the platforms. Earnings are limited, because Shopify takes no cut of ad budgets, but campaigns direct traffic to Shopify, which means it’s able to collect the payment processing fee. Low-hanging revenue is nothing to sniff at. Plus, it’s a value-add to merchants struggling with marketing growth.

“Especially right now, merchants want to be able to find more customers,” Shopify…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiP2h0dHBzOi8vd3d3LmFkZXhjaGFuZ2VyLmNvbS9hZC1leGNoYW5nZS1uZXdzL3RodXJzZGF5LTA0MDEyMDIzL9IBAA?oc=5

The post Meet Shopify Audiences (But It Ain’t Advertising); Microsoft Bing … – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/04/meet-shopify-audiences-but-it-aint-advertising-microsoft-bing-adexchanger_2023010438801.html

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