MediaCom North wins extended £22.5m contract with Studio – Prolific North

Online value retail specialist Studio.co.uk has appointed MediaCom North as its exclusive media partner, vastly expanding the agency’s remit beyond AV media planning and buying to also include full digital delivery across PPC, SEO, affiliates, display, paid social and data strategy.

Studio.co.uk, which retails a variety of products from fashion to homeware and garden furniture, made the decision to consolidate its paid media portfolio, putting the entire 22.5m contract up for pitch. The brand previously used a roster of media agencies, including MediaCom who planned and procured the brand’s above the line channels.

MediaCom now has an additional 15m of digital media spend on top of the existing 7.5m annual media planning and buying budget. Its new scope of work includes pay-per-click, search engine optimisation, affiliate, display and paid social.

Having managed Studio.co.uk’s ATL media planning and buying from its Manchester office for the last five years, the agency has delivered…

Read Full Story: https://www.prolificnorth.co.uk/news/agency-news/2022/08/mediacom-north-wins-extended-ps225m-contract-studio

The post MediaCom North wins extended £22.5m contract with Studio – Prolific North first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/08/mediacom-north-wins-extended-225m-contract-with-studio-prolific-north_2022080826505.html

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