Measuring PPC Performance In The Luxury Fashion Space – Search Engine Journal
When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most well-known, and rightfully so. These three alone are valued at over $87 billion.
Over the last decade and a half, I have had the opportunity to work extensively within this market.
Managing PPC in this space is super interesting as it requires a shift in thinking away from cookie-cutter ecommerce PPC strategies.
It’s not just a case of the product value being above average, leading to longer, more considered decision-making processes.
Luxury audiences are unique. They differ by brand, and finding success with PPC requires careful consideration and a holistic understanding of digital performance – not just the data within the accounts.
Understanding The Luxury Fashion Consumer
Luxury consumers have unique characteristics and behaviors that mold their purchase motivations and preferences.
You may be thinking through a lens of tactical management and day-to-day operations, “But how does…
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