Maximizing Sales with eCommerce Advertising Strategies

As a growing eCommerce business or an established one, you need eCommerce advertising strategies that sell.

To devise such strategies, you simply need to answer two questions. Is it targeting the intended audience? (If you don’t know your audience yet, that’s step 1.) Does the strategy align with your current business goals?

If the answer to both questions is a resounding yes, you’re already on the right path! If the answer to any of them is no, fret not. This article enlists some of the best eCommerce advertising strategies implemented by eCommerce giants

Ready to take a deep dive into these ad strategies? Let’s get to it.

1.Implement Strategies to Save Abandoned Carts

Did you know the average cart abandonment rate across all industries is 69.57%?

So, when consumers land on your website, they go through the products, pick and add a few to the cart, and then bam, they leave! The reasons for a consumer failing to checkout are plenty. They were either simply browsing, were not interested in buying, or didn’t want to pay the extra shipping costs.

Losing out on potential consumers this way is disheartening for any eCommerce business. However, there are ways to prevent this from happening. To tackle this challenge, you can put into action the strategies mentioned below:

• Send cart reminders to your potential consumers
• Offer discounts on products separately or a hefty discount on making a purchase of x amount.
• Use delivery/shipping incentives.

But a lingering question...