Matterkind US Hires EVP Outcome Navigator | News | bakersfield.com – The Bakersfield Californian

NEW YORK–(BUSINESS WIRE)–May 25, 2022–

Matterkind, IPG’s activation intelligence company, announced today Sean Popen has joined the company as EVP, Outcome Navigator. Sean steps into the position after the recent promotion of Nancy Hall to CEO, Matterkind US.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220525005099/en/

Sean Popen, EVP Outcome Navigator, Matterkind (Photo: Business Wire)

Matterkind launched Outcome Navigator, the first-in-market, outcome-based marketing solutions suite without risk, in April of this year. Sean will lead all aspects of the Outcome Navigator business, and the suite’s Addressable Outcomes and Pay for Performance offerings, including sales, production and solutioning, and delivery.

“Sean is a natural leader, who not only cares about the work, but about the people he leads,” stated Nancy Hall, Matterkind US, CEO. “‘Sean has expertise in omni-channel marketing, and is a proven…

Read Full Story: https://www.bakersfield.com/ap/news/matterkind-us-hires-evp-outcome-navigator/article_23b09612-ec38-5041-b5a3-863d3c54c6fc.html

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